How a Cypress, TX, SEO Company Transforms Your Business

Stop searching for Cypress, TX, SEO company, and let Actual SEO Media enhance your online presence. Our company uses research-backed techniques to drive organic traffic, improve brand visibility, and increase cash flow. Additionally, Actual SEO Media provides detailed reports to inform the client of progress. When your company chooses Actual SEO Media, we ensure a great work ethic, dedication, and an intense commitment to excellence. Our SEO company aims for excellence in every digital marketing campaign we take on and looks forward to helping you and your company.

The Concept of Search Engine Optimization

The origin of search engine optimization (SEO) can be traced back to the mid-1990s. Although SEO revolves around Google today, Larry Page and Sergey Brin jointly founded the most well-known search engine in the world.

In reality, it could be argued that SEO and anything related to search engine marketing began with the launch of the first website published in 1991. Many may believe that the first web search engine introduced SEO in 1997.

Being placed high on search engines in 1997 was still pretty new. This was never directory-driven. Before DMOZ powered the original Google classification, Zeal fueled LookSmart, and Go.com was its directory. Yahoo Directory was the leading player in Yahoo Search.

Are you unfamiliar with DMOZ? It was the Mozilla Open Directory Project. Mozilla was a company, and MOZ was a company before SEOMoz. This was a Yellow Pages for websites. When Yahoo first came up with this idea, they wanted users to have access to the best sites editors deemed worthy of inclusion.

Other SEO Terms

Before the name Search Engine Optimization became official, several other terms were also used. Some were as follows:

• Search Engine Placement
• Search Engine Positioning
• Website Marketing
• Search Engine Registration
• SEO Submission
• Search Engine Ranking

Another term used at the time (2001) was search engine marketing, which was used as a substitute for search engine optimization.

Search Engines and Their Impact

Search engines are among the most useful ways to find information, conduct research, shop for products and services, entertain ourselves, and obtain everyday information.

Typically, there is a search engine behind every online destination, whether it is a website, blog, social network, or app. Search engines help spotlight your search to get through the “web” of information.

The Birth of SEO

In the 90s, there were many search engines for users. From Yahoo to Lycos to

Cypress, TX, SEO company providing top-notch digital marketing services.

Excite and Infoseek users had many choices when finding different information. At first, the only way to perform any SEO was through on-page activities. This involved ensuring content was excellent and relevant, the right amount of text, your HTML tags were accurate, and you had internal and external links, among other factors.

If you wanted to rank well in this era, the key was repeating your keywords repeatedly throughout your web pages and meta tags. If you tried to outrank a page that uses a keyword 100 times, then you would use the keyword 200 times. Today, this is called practice scamming.

The Rise of Google

In 2000, Yahoo made the worst business move of all when it partnered with Google and let Google fuel its organic results instead of Inktomi. Before this, Google was a small search engine platform. Following this business deal, every search result said, “Powered by Google.” They ended up introducing their largest competitors to the world, and Google became a limited company shortly after.

Before Google, search engines ranked sites based on their on-page content, domain names, ability to get listed in suggested directories, and basic site structure. Google changed the game by introducing a web crawler and PageRank algorithm for information retrieval. Google focused on on-page and off-page factors and the quantity and quality of external links to point to a particular website.

Links became the major component of the overall ranking algorithm; SEO specialists considered links the most crucial aspect, following an entire sub-industry of link building. Over the next decade, acquiring as many links as possible became significantly competitive in hopes of ranking higher, and links were a con tactic that Google would have to address in years to come.

In 2000, Google Toolbar became accessible to browsers such as Internet Explorer, allowing SEO practitioners to see their PageRank score, which was recorded on a scale of 0 to 10. This created an era of unsolicited link exchange request emails.

Monetizing SEO Content (AdSense)

In 2003, after Google acquired Blogger.com, the company launched Adsense, which targets Google AdWords ads on publisher sites. With Adsense and Blogger.com, this leads to a surge in monetized simple Internet publishing and a blogging revolution.

Although Google always meant well, they created issues they would have to fix down the line. AdSense created a haven for spammy tactics, and AdSense sites were filled with inadequate, meaningless, or stolen information that only existed to rank well and get clicks, which led to an increase in money.

Perfecting the SEO Tool

In 2004, Google and other standard search engines began improving results for queries with a geographic purpose. By 2006, Google introduced the Maps Plus Box, which showed users the location of the particular place they were searching for.

During the same year, Google and many other search engines began utilizing end-user data, such as search history and interests, to tailor search results to the user. This meant that the results you saw could be different from others searching for the same query.

SEO Today

Today, this tool is one of the best marketing strategies available online. The concept has been changed and perfected many times to be more user-friendly. SEO is improving and progressing every day.

Trust Actual SEO Media, Inc. for your SEO needs. We are the top SEO company for a reason.

Many businesses need this tool because it is so beneficial. If you have the right SEO specialist, like Actual SEO Media, Inc., you need not worry. SEO will most likely increase organic traffic, be more cost-effective, increase sales, and more.

Cypress, TX, SEO Company

Call Actual SEO Media today at (832)-834-0661 or visit our office for a consultation. and give your business the online presence it needs. Stop searching for Cypress, TX, SEO company, and put your trust in our team.

Frequently Asked Questions

1. How does an SEO company determine the best keywords?
An SEO company uses various tools and analytics to identify keywords relevant to your business and with a high search volume. They consider competition, search intent, and trends to choose the most effective keywords.

2. How can I find the right SEO company for my business?
Look for an SEO company with a proven track record, positive client testimonials, and transparent communication. Choosing a company that understands your specific needs and industry is essential.

Cypress, TX, Fun Facts

• Cypress is #50 on the list of the 100 highest-income areas in the U.S.
• The town is named after the 49-mile-long Cypress Creek.
• Various Atakapan Indian tribes once inhabited the area but quickly died out when white settlers moved into the city.