If you’re looking for an all-in-one Huntsville, TX digital marketing package, contact Actual SEO Media, Inc. We provide high-quality service for improving your business’s traffic, advertising, and reputation. We offer custom solutions for any digital marketing problems you may have. Our team is happy to work with you to create a comprehensive advertising strategy that helps your business grow and excel.
With so many online avenues to explore, it can be a confusing journey to try and keep your business up-to-date. You may feel overwhelmed and not even know where to begin. Worry no more because Actual SEO Media, Inc. will guide you through the process of navigating the modern internet landscape and using its technology to your advantage. Steady growth and increased business are achievable for your company if you’ll allow us to take our time perfecting the best solution for your specific needs.
We’re never too far from our local clientele with multiple locations in Houston and the surrounding areas, such as Sugar Land and the Woodlands. Call us today so we can learn how to best serve your business needs.
Using SEO to Your Advantage
One of the benefits of choosing Actual SEO Media, Inc. is our use of tried-and-true SEO techniques. SEO, or search engine optimization, is an umbrella term for methods that improve your website’s search engine ranking. A higher ranking means more eyes on your business, so any company worth its salt would want to obtain a top spot on a search results page.
Many SEO companies promise incredible, fast results. They tell you they’ll increase your site traffic by the hundreds or even thousands overnight. However, these are often false claims; real growth takes time and legitimate practices. Actual SEO Media, Inc. uses search engine-approved methods to bring customers to your site and grow your traffic organically. With a bit of patience, you can reap the rewards of diligent work and effective planning.
White Hat SEO at Your Service
With that being said, Actual SEO Media, Inc. is proud to inform you that we only practice White Hat SEO techniques for our Huntsville, TX digital marketing strategies. Web users familiar with programming terminology may recognize the terms “white hat” and “black hat.” “White hat” refers to creators producing legal, genuine, and considered helpful content. Conversely, “black hat” refers to those involved with malicious, deceitful methods of production or content. These activities are often illegal or, at the very least, dubious and can be harmful to customers and end users.
So what is considered to be White Hat SEO? These are legitimate methods of producing traffic to your site and making it appealing to search engine rankings. Some of these approved methods include:
- Keyword Research
- Content Creation
- Link Building
We’ll discuss a few details about each method.
Firstly, keyword research is considered the cornerstone of SEO optimization. This is the use of relevant keywords and phrases to help your website gain attention. Popular search queries are pooled together to find the best ones for your business. These are placed naturally in your site content to make those pages appear in search results. It’s important that keywords are not used without reason – a page full of nonsensical, irrelevant keywords will mess up search results and reduce the ranking of your page.
Secondly, we have backlinks. These are outside sources of traffic to your website provided by other sites linking to yours. Maybe you own a wood carving business, and a more prominent site features one of your works. If they choose to link back to you, a sudden spike in traffic may occur. Popular or well-respected websites that link back to your business site may temporarily increase your traffic or help it stay higher in the long term.
Content creation includes blogs, articles, web pages, and product descriptions. When creating content for your site, it needs to be relevant, accurate, and engaging. It must also be easy to read and grammatically correct. Our talented writers at Actual SEO Media, Inc. use special software to create the best content for your business. They ensure your content ranks higher by including internal and external links to other content.
Last but not least, we have the final method: link building. A website should have a cohesive page structure that makes sense and works correctly. This includes internal links, which are simply links to other parts of the same website. For example, a site page might contain a link to the contact information page. Many websites feature menus that link to multiple main pages for easy navigation. If users can’t get around a website quickly, they’ll become frustrated and leave. Incidentally, pages lacking internal links don’t rank well in search engines. External links are also essential to link building, enhancing your website’s connectivity.
Black Hat SEO Practices to Avoid
Black Hat SEO is full of deceitful practices to create traffic artificially, and they often violate guidelines to raise a site’s ranking. These unethical techniques include link farms, keyword stuffing, cloaking, and duplicate and poor content. These are just a few of the ways that Black Hat SEO is used by unscrupulous businesses to gain your trust, produce false results, and can ultimately lead to your website being penalized or removed from rankings altogether.
You can count on Actual SEO Media, Inc. to never use such unethical practices. Unlike other companies, we want to bring success and visibility to your website, not fake results and unsafe data. We’ll work to implement only the best techniques that are proven to boost your rankings.
Your Best Choice for Huntsville, TX Digital Marketing
Actual SEO Media, Inc. has maintained a reputation for stellar SEO and digital marketing services in the Houston area. We attribute that success to only using tried-and-true, results-driven techniques that follow major search engine guidelines. Our commitment to ethical practices for success makes us the number one choice for Huntsville, TX digital marketing.
Fun Facts for Huntsville, TX:
- This city is known for being the former home of General Sam Houston.
- Incidentally, the city has a giant statue of Sam Houston named “Tribute to Courage” by artist David Adickes.
- Huntsville is one of the oldest cities in Texas.