Don’t Miss Out On the Benefits of Car Dealership Advertising

Car dealership advertising Santa Clara, California gives your company an advantage over competitors. This is because most people search online for their next car. The digital world is constantly expanding and changing, and rest assured Actual SEO Media, Inc. knows how to navigate it.

Each day your team isn’t working on digital advertising is potential profit wasted. It may seem overwhelming to do digital marketing for your dealership alone, so hiring a team like Actual SEO Media, Inc. is best.

Our in-house team consistently works hard to drive profits for clients who work with us. Your success is our number one goal. Small businesses could significantly benefit from the help of a company like Actual SEO Media, Inc.

Search engine optimization, pay-per-click advertising, and social media are a few ways we can improve car dealership advertising. Many companies are in the digital realm, and some dealerships are even solely online now. To keep a leg up, you need excellent digital marketing tactics.

If your dealership can’t be found online, potential clients aren’t going to go out and search for you. It’s as simple as that. Whether the transformation to the digital realm is a good thing or not may be up for debate, but businesses must learn to adapt regardless. Actual SEO Media, Inc. focuses on digital marketing strategies to help your business climb above the rest on search engines.

What Is SEO for Car Dealership Advertising?

Excellent car dealership advertising Santa Clara, California is only a call away!

You may have heard of SEO before, and it’s so much more than a buzzword. Search engine optimization helps audiences find businesses when they search online. For example, someone searching for a new vehicle in Santa Clara, California might type “buy a new car Santa Clara, California.” The results on Google center around the keyword, but many websites compete for the top spot.

You need a website that adheres to SEO guidelines to stay ahead of the competition. This means having great content, focused keywords, a well-designed website, and more.

Google is constantly changing its algorithm. Therefore, it’s best to go with a company that understands the ins and outs of SEO, like Actual SEO Media, Inc. Ultimately, great SEO draws customers in, and your products keep them coming back.

The Many Faces of SEO

There are three primary types of SEO, and each one needs to be in top condition to have a great website. They are as follows:

• Technical SEO – On-point web design.
• On-Site SEO – Informative and intriguing content.
• Off-Site SEO – Tactics applied off the website to help build authority.

One of the primary benefits of working with a digital advertising agency is having a team where each individual focuses on their area of SEO expertise. Actual SEO Media, Inc. staffs content writers, SEO specialists, PPC specialists, social media marketers, and dedicated web designers to hone in on each part. This is much more cost-effective than choosing a single person to work with.

Technical SEO is the backbone of all facets of search engine optimization. If a website’s architecture is ready to crumble at any moment, all other SEO efforts fail. Search engines must easily crawl and index websites. Otherwise, the website won’t ever show up on SERPs.

Websites must also have high usability, which means they have fast loading speeds, sleek designs, and a style customers enjoy. Mobile friendliness is another aspect of technical SEO. Many people do a quick search on their phones when looking for a product, such as a car.

On-site SEO involves a lot of content optimization. It rests on a delicate balance between people and search engines. It is important for good car dealership advertising Santa Clara, California. Car dealerships can include information about vehicles, auto servicing, and more to communicate how they’ll benefit customers.

Some important on-site SEO aspects for search engines include:

• Meta Descriptions – These refer to the content showing up under the link on search engines. Meta descriptions need to be short, relevant, and draw people in.
  

  Mobile optimization is essential for car dealership advertising Santa Clara, California.

• Header Tags – You should use keywords in header tags for SEO purposes. Search engines like relevant headers; at least one should include the keyword.
• Title Tags – The title tag appears as the link on search engines. This must include the keyword to be effective.
• Alt Text – The alt text on images can include the keyword as long as it’s relevant to the image.

People will only find your content if the search engines are happy. However, you don’t want people to click on a webpage to see something that doesn’t resonate with them.

Some important things to keep in mind for on-site SEO for people include:

• Easily Readable – It is best to write short paragraphs. In addition, using headings and subheadings helps with SEO and splits content up for people.
• Originality – People don’t want to read something that seems like a robot wrote it. They like a little bit of style thrown in here and there.
• Relevant to Your Business – People will not want to read about skincare from your website if you own a dealership. Of course, you could make another website devoted solely to skincare. Consistent content relevant to your brand is the way for on-site SEO.

Off-site SEO helps build your brand. Social media and reviews on Google Maps help with off-site SEO. Actual SEO Media, Inc. can manage your Google Business Profile. This has incredible benefits for car dealership advertising.

How is Search Engine Optimization Different from SEM and PPC?

Car dealers interested in car dealership advertising Santa Clara, California might wonder how automotive SEO differs from PPC and SEM. SEM stands for search engine marketing, and PPC stands for pay-per-click advertising. Understanding how parts of digital marketing make up the whole is beneficial for your advertising efforts.

Search engine marketing refers to a company’s efforts toward driving traffic from both organic and paid web traffic.

Search engine optimization only refers to organic traffic your website gets through search engines.

Essentially, SEO is like one-half of SEM. PPC could be considered the other half. They can all be beneficial for car dealership advertising Santa Clara, California.

A complete search engine marketing strategy involves both SEO and PPC.

So, What is PPC?

The “sponsored” results on search engines like Google, Bing, and more are PPC ads. As the name suggests, companies using pay-per-click ads must pay each time a potential customer clicks on the advertisement.

This can be especially beneficial for businesses such as car dealerships. Imagine your business pays twenty dollars or so each time a potential customer clicks on the ad. If just one person purchases a car worth thousands of dollars, the ROI will be immense!

Actual SEO Media, Inc. can help with your company’s search engine marketing needs. We are dedicated to helping businesses, especially car dealerships, succeed through our various digital marketing strategies. We are a small business and understand the effort it takes to stand out from the competition.

Our Professional Web Designers Are Up for the Task

As mentioned before, technical SEO is essential for a great digital marketing plan. The web designers at Actual SEO Media, Inc. are up for the task. It’s an essential part of car dealership advertising Santa Clara, California.

Our web design team understands how to make an efficient, smooth, and aesthetically pleasing website. It only takes 400 milliseconds for the average person to lose interest. This is equivalent to how long it takes someone to blink.

The web designers at Actual SEO Media, Inc. know how to design a website to capture attention immediately. We program for fast loading speeds.

Too much coding can be detrimental to a website. Actual SEO Media, Inc. ensures there is enough coding for a unique and nice design, but loading speeds won’t get bogged down by them.

Works for All Browsers

Websites need to have cross-browser compatibility for the highest reach. It’s not enough to have the web combination of CSS, HTML, and Javascript. This code must work smoothly for each browser. Actual SEO Media, Inc. works on your website’s code so you can work on what matters to you.

Tell Us A Bit About Your Company for the Best Results

Knowing your target audience is essential for having great SEO for websites. The more you can tell us about what kind of person might buy your vehicles, the better we will be at our job.

Once we have a solid idea of your dealership’s needs, we will do better keyword research and targeted advertising. Technical SEO is essential for websites today because people are likelier to get their information from digital advertising.

Actual SEO Media can be your go-to place for car dealership advertising Santa Clara, California.

Avoid Companies Who Use Black Hat SEO

Some companies out there still practice outdated marketing tactics like black hat SEO. Despite attempting a get-discovered quick scheme, black hat techniques violate search engine guidelines. Make sure to avoid companies that do the following if you want good car dealership advertising Santa Clara, California.

Some common black hat SEO tactics used include:

• Hidden Text
• Keyword Stuffing
• Auto-Generated and Duplicate Content
• Link Schemes

Advertising agencies sometimes use hidden text on a website to trick search engines into recommending them. This is not a suitable method as it can easily backfire. Search engines have grown wise enough to flag the page.

Keyword stuffing is another black hat marketing technique. It doesn’t appear very pleasant to the reader, and Google will also flag it. This is essentially when the keyword is repeated far too much to be readable.

Any advertising agency your company works with should avoid duplicate content. Copying content may be fast, but it won’t work if you’re looking to rank in search engines. Besides, people deserve to read through something original on each blog page for your car dealership. Actual SEO Media, Inc. has a method to ensure we don’t duplicate keywords on your website, even when we’ve done many posts.

Link schemes are essentially paid and manipulative links. Part of SEO is off-site SEO. Many marketers know writing hidden text and keyword stuffing are not ethical, but shady links often seem a bit more like a gray area for many.

Overall, off-site SEO is more about how a website is viewed by others organically. Paid links should be avoided, and excessive link exchanges also shouldn’t be done.

Actual SEO Media, Iinc. truly cares about how we can best help our clients, which is why we never practice black hat SEO. Though our way might take a little longer, the results are worth it in the end. Car dealerships need to be aware of the methods their advertising agencies use so more people will discover their websites organically.

You need car dealership advertising Santa Clara, California to stand out from the competition.

Get the Best Car Dealership Advertising With the Help of Actual SEO Media, Inc.

All car dealerships need a plan of action when looking to grow their brand. Digital marketing can help transform the way people interact with your dealership. One of the major ways is through social media. Each time someone sees your posts, they might interact with them and keep coming back for more.

Actual SEO Media, Inc. has in-office staff on hand to manage your social media posts, blogs, and SEO needs. Digital marketing requires time, but we are dedicated to consistent effort.

Pay-per-click ads are another one of our specialties. Actual SEO Media, Inc. will choose relevant keywords and set everything up to get your sponsored ads running. Many people click on the very top posts, even when they say “sponsored,” so it’s a good option to include with more organic SEM techniques such as SEO.

Our ultimate goal is to get your website in front of more customers to boost your traffic and, eventually, sales. Don’t wait any longer to get started. Actual SEO Media, Inc. knows what it takes to stand out from the crowd. Our mission is your success. Contact us today to get a free online marketing consultation from the best car dealership advertising Santa Clara, California.