Learn more about Energy Corridor PPC advertising when you work with Actual SEO Media, Inc. We have the best experts for you to rely on. We’ve been helping clients throughout Houston since 2013, and you can be our next success story. Contact our PPC team today to learn more about how to use pay-per-click (PPC) advertising to your advantage.
Actual SEO Media, Inc. can show you how PPC advertising will bring in more customers than before.
What are pay-per-click (PPC) ads?
Pay-per-click advertising is an advertising model where you pay a fee every time a user clicks on one of your ads. The fee can range anywhere from a few dollars to $50, depending on the keyword and other factors. This is one of the most cost-effective methods to advertise online because of two factors:
You can easily adjust your budget according to the results of the previous ad campaign.
You can tell how effective your ad was by comparing the number of clicks (and the subsequent fees) with the number of conversions that came out of the ad.
A successful PPC advertising campaign can garner more positive attention for your business online. A PPC advertising agency can tell you the best ways to optimize your online ads so that a wider audience can see them. If you’re looking for a reliable advertising partner to team up with, leave it to Actual SEO Media, Inc. We can show you the ropes.
We even have a PPC checklist so that you can check out the complexities behind PPC ads. We’ll walk you through the entire process so that everything’s smooth and easy. And if you prefer the experts to run it as you keep your business running, we can do so, too. The PPC advertising you need is here at Actual SEO Media, Inc.
Check Our Methods for Energy Corridor PPC Advertising
Behind every successful PPC advertising campaign is an experienced team. Our experts have helped clients from different industries for years. We know exactly how to garner interest from your target audience, no matter who or what you do. When you sit down with our team, we’ll start from the top and work closely with you throughout the entire process.
First on the plate is determining what your business’s special features are. What sets you apart from the rest of your competition? Do you cater to a specific demographic, provide 24/7 service, or deliver within the local community? We’ll incorporate your unique selling points (USPs) into your ads so that they stand out from the competitors.
Next on the docket is choosing keywords that best represent your business or your current push. We’ll handle the keyword research so that you don’t have too much on your plate. These keywords will be related to your business, service, or product, and a different keyword group will be assigned to different ad campaigns to maximize efficiency. This ensures that your ads will appear when users search for keywords related to your business or ads.
Once we have the keywords set aside, it’s time to create the ad copy, descriptions, etc., that will attract interest and clicks. It should be creative but also provide enough information for the user to know what they’re about to click on. You can leave that to our PPC experts, who create amazing PPC ads for all of our clients. Finally, it gets to the fun part.
The Fun Part: Bidding and Ad Auctions
The PPC advertising process isn’t done when you set the ad to go live. There are a few final steps you need to take to ensure that your ad campaign shows up in front of a wider audience. Actual SEO Media, Inc. can walk you through the process so that you reach your advertising goals.
Once you have ad copy, landing pages, buttons, and pages for the user to interact with after they click on your ad, it’s time to optimize the parameters that will allow your customers to see (or not see) the ads. First, we’ll discuss what negative keywords should be set.
What are negative keywords in regard to PPC ads?
If positive keywords are what we want your ad to be associated with, negative keywords are the opposite. Although it sounds counterintuitive to set negative keywords and reduce the number of views, you have to remember you pay for every click you get. That includes the misclicks and clicks from viewers who realize you’re not what they’re looking for. Setting a few negative keywords will improve the quality of conversions because you’re reducing the extraneous factors.
After you set negative keywords, it’s time to figure out how much you want to invest in your ads. This process is called “bidding.” Bidding on an ad means setting the highest bar you want to spend to put your ad out on the search engine result pages (SERPs). For keywords you put less emphasis on, you could have a lower bid, while keywords you’re confident about could have a higher bid.
You can count on our team to ensure your Energy Corridor PPC Advertising plan runs smoothly. Rely on Actual SEO Media, Inc. today!
Your bid will put you into the running of Ad Auctions. Ad Auctions happen every time a user searches for something on Google. Depending on your bid, the optimization of your ad, and the keyword associated with it, the search engine will determine if your ad is eligible to be placed in one of the available ad positions on the page. Of course, sometimes, even if you bid lower than a competitor, your ad might show up earlier than theirs, depending on relevancy and a few other factors.
Get the Attention You Deserve
Actual SEO Media, Inc. uses Google Ads, formerly known as Google AdWords, to create and manage your PPC advertising campaigns. Call our nearest location today to schedule a free consultation!
We have locations throughout the city of Houston, and we’ve been helping clients since 2013. If you want a knowledge team of experts to help create and run your Energy Corridor PPC advertising campaigns, we’re the company to turn to.
Energy Corridor, Houston, Texas Fun Facts:
Many energy sector companies have made the area their home, which is where the name “Energy Corridor” comes from.
However, it’s also become a major business sector of the city because it’s also home to several other non-energy corporations.
Over 26,000 acres of urban parks crisscross the area.