Get Ahead of the Dealership Marketing Game and Win!

Get Ahead of the Dealership Marketing Game and Win!
28 May 28, 2023

The process of marketing a business has changed. In days past, a business could thrive off fliers or word-of-mouth alone to get visitors and make sales. However, due to the rapid growth and evolution of technology, more and more people are turning to search engines and social media platforms to find the services and products they need. Therefore, dealership marketing has been more important than ever for the auto industry. Online searches even extend to finding vehicles for sale. Some vehicles are sold online and delivered to homes without needing a car lot visit. So much has changed; therefore, your dealership marketing strategy must also do so.

Dealership Marketing Coral Springs, Florida

Good dealership marketing takes place online nowadays.

If you want your Coral Springs, Florida dealership to become noticeable online, you need to take in the reality of your situation. In your county alone, there are HUNDREDS of dealerships. It’s safe to assume that most of them have realized how crucial it is to align their marketing strategy with the times. This means countless dealerships around yours are finding ways to promote their vehicles and automotive services to the masses online. The easier a potential customer finds a dealership online, the more likely they will do business with that establishment. Your Coral Springs dealership’s absence from the internet will not result in people deliberately taking to the streets to seek your lot out. They will move on to the next, and your dealership will have lost a selling opportunity. You need to get ahead of the dealership marketing game ASAP!

How to Get Ahead of the Game

Dealerships like yours that want to stay relevant and attract customers must market their goods and services online. When some businesses hear about marketing online, they think of a flashy website doing all the work to draw in customers. However, that is not all that online marketing entails. Businesses must put much work into their digital marketing to guarantee success. Creating a web page and expecting visitors to stop by without implementing strategies is unrealistic. Some tools can help drive traffic to web pages, and they need to be used frequently. Two handy digital marketing tools your dealership should consider are:
  • Search engine optimization (SEO)
  • Pay-per-click advertisements (PPC ads)
These two tools are complex and tend to require assistance to implement correctly. For one, just as marketing as a whole has evolved, so do the marketing trends. They evolve constantly. A digital marketing strategy that brought forth positive results one day may not have the same effect a week later. Having the capacity to stay up-to-date with every digital marketing trend is paramount to your dealership’s online growth. If you know you won’t be able to keep up with the times while simultaneously taking care of the business side, you should delegate dealership marketing responsibilities to professionals.
Dealership Marketing Coral Springs, Florida

It’s best to employ a dealership marketing expert to handle your lot’s SEO to get to the top.

Struggling to keep up with trends isn’t the only reason to call professionals for dealership marketing assistance. SEO and PPC, as previously mentioned, are pretty complex. Specific guidelines for each method must be followed to prevent penalties and wasted time and money. Call a marketing agency so you don’t have to worry about such issues.

Search Engine Optimization

Search engine optimization, or SEO, is a great way to construct pathways that guide internet users to your dealership’s website. It is a process that involves getting online content and platforms coordinated to have your dealership rank higher on search engines. The higher something appears on search engine result pages (SERPs), the more likely it is to collect clicks and direct traffic to the page. Individuals hardly ever venture past the first page, so if you want to get noticed, you must ensure your online content is on page one. Using SEO is the best way to get to the first page. Before you implement SEO, you must understand who your target audience is and where you want to market your dealership. Knowing these things can help you construct an effective dealership marketing plan to ensure your SEO is always useful. You must use the best keywords and phrases in all your online content about your dealership. Keywords refer to what people type into search engines when they’re on the hunt for the goods and services they need. When online content aligns with what is searched, it is more likely to rank higher on SERPs. Creating blog posts, articles, web pages, and more using keywords is the best way to achieve SEO. It’s crucial to include links leading back to your dealership’s website within the content. The more clicks and traffic you receive, the more sales your dealership can make. Your dealership’s website should be aligned with what’s trendy to keep people on the page. Additionally, it should be easy to navigate and full of engaging content. It’d be even better if your website was also designed to be compatible with mobile devices so you can reach more people.

Pay-Per-Click Advertisements

PPC ads take SEO a step further and guarantee a spot at the top of SERPs. You may have encountered a PPC ad on your own time whenever you’ve used a search engine or social media. PPC ads are the first search engine results that appear as “sponsored” results. As for social media, PPC ads appear as sponsored posts on feeds. As aforementioned, people hardly ever go past the first page of results. To take it a step further, only 68% of internet users look past the first five results. With PPC ads in place, your dealership will always be at the top, thus gaining tremendous amounts of traffic. Before using the ads to promote your dealership, you should thoroughly prepare. Keyword research is just as crucial for PPC ads as SEO. In fact, PPC ads help SEO become an even more successful tool when used together. Targeting the people you want to market vehicles to through the use of relevant keywords is one of the best ways to get people to notice your dealership. It’s also important to note that PPC ads are named as such because the business that puts them in place must pay a fee for every click the ad receives. The fees won’t matter much if your dealership has a strong marketing strategy. Let’s say you have to pay $20 per click, but because of the ads, your car lot is making sales every day. Your vehicle sales will override the PPC ad fees you have to pay.
Dealership Marketing Coral Springs, Florida

PPC ads can help with dealership marketing and benefit not only your dealership but also customers and search engines.

PPC ads provide great benefits to all parties involved. Consumers obviously benefit from the ads because they are getting search engine results that are tailored to their needs. They won’t have to scroll far to find what they want. You may think the average internet user would be annoyed by the ads, but that isn’t the case at all. Since they relate to what they need, the ads are accepted by internet travelers. Search engines and social media platforms benefit from the collected revenue from every click. The revenue that is accumulated from the ad clicks helps keep search engines and social media sites up and running. Rather than outright demanding money from users, such sites can rely on PPC ads to get by.

Work With Us

To successfully implement tools like SEO and PPC, you need to call upon a digital marketing agency for assistance. An agency can keep up with dealership marketing trends and guidelines while you tend to your dealership’s bottom line. Actual SEO Media, Inc. is the perfect digital marketing agency to partner with. We have been an established firm since 2013 and have been serving small and large businesses. Any business that needs assistance strengthening its online presence greatly benefits from our SEO services. Unlike other agencies that focus on one or two aspects of digital marketing, our Houston-based agency focuses on multiple channels. We want to ensure any client we take on can get what they need without having to outsource to other agencies. By wearing many hats, Actual SEO Media, Inc. can be a steadfast shoulder to lean on at any time. We have a team of excellent writers, web developers, keyword researchers, SEO specialists, and more. They are here to help your dealership achieve exemplary SEO and can even help you set up useful PPC ads. With the help of our SEO specialists and consultants, an effective dealership marketing strategy can be established. Our specialists know all there is to know about a variety of subjects. For example, they are very knowledgeable about popular culture, which can be a great help when it comes to staying up to date with digital dealership marketing trends. Other elements they know all about are content creation and web design. In knowing your goals for your dealership, they can use their expertise in content creation and web design to direct the rest of our staff to construct online material that benefits your dealership. Our agency doesn’t just offer services with search engines in mind. We consider the needs of your consumers as well. If you want SEO and PPC to be implemented correctly, call our main office today.

Free Online Dealership Marketing Consultation

When you call our agency for car dealership marketing assistance, be sure to inquire about our free online marketing consultation service. All are welcome to partake in this service. Determining which SEO strategies will yield the best results for your dealership can be challenging if you are unfamiliar with current marketing trends and best practices.
Dealership Marketing Coral Springs, Florida

Your dealership is welcome to receive a free online marketing consultation from our agency.

Consultations with Actual SEO Media, Inc. are a fantastic way to learn about the digital marketing strategies that will most benefit your dealership. We are aware that every business has its unique set of goals. Our consultants work through this awareness by having the skills to adapt to our client’s needs. Expertise in SEO, PPC advertising, social media marketing campaigns, and other related fields is a strength of our marketing consultants. Consultants at competing agencies often specialize in only one area, making it challenging to help every client that walks through the door. You can rest assured that our consultants can identify and address your dealership’s unique requirements every single time.

Kickstart Success with a Consultation!

Our marketing agency places importance on more than just SEO when promoting your auto dealership. Our brainstorming sessions will focus heavily on how best to make your target audience happy alongside SEO. As a result, we ensure we cover a lot of ground during a consultation, yielding many positive results. We can assist your dealership with a variety of tasks, including the ones listed below:
  • We can analyze your current business plan to determine what is helping your dealership and what is not. Then, we’ll tweak the strategy to perfection.
  • Better customer interaction and new client acquisition are both within reach with the help of our consultants.
  • The brand of your dealership can be modified and improved so that it reaches your ideal customers.
  • We will recommend and implement high-quality SEO services tailored to your dealership’s specific needs. You want your dealership’s website and online content to perform better in search engine results every time, and we can make that happen.
  • We can help you increase your dealership’s online visibility by promoting it on various social media sites if necessary.
We provide comprehensive reports on all of the dealership marketing methods we employ for our clients at any time. In order to keep you up-to-date with the state of our services at all times, we measure and track results regularly. We can make adjustments to a strategy if it turns out that it isn’t yielding the desired outcomes. To get ahead of the dealership marketing game, you definitely should consult with us. To win, take us on as a partner and let us handle all of the dealership marketing responsibilities. There are so many competitors out there, and we don’t want you to get drowned out online. Call us today!

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