One of the best things you can do as a new or established business owner is to work with a Houston TX Google Ads company. Working with a company specializing in Google advertisements can help your business by displaying your business website on Google’s front search results page. This can either help you jumpstart your business or push your established business even further.
Working with a dependable and trustworthy agency is vital to your business’s success. It would be best if you made sure that the agency you choose to work with only uses ethical techniques when advertising. Something else you might even want to consider is location. If you’re in the Houston area, Actual SEO Media, Inc. has you covered. Our team of experts in the field is here to help you propel your business to new heights.
How Google ads work
There are numerous ways that companies advertise their businesses on Google. Some companies may choose to pay for traffic to come to their website or even pay for false advertisements and links. Paying for false advertising or participating in farm linking are unethical practices called black hat techniques. Black hat techniques are corrupt and do not generate organic growth. Organic growth comes from using the opposite: white hat techniques.
One of the most popular and ethical ways to advertise on Google is to use pay-per-click advertisements. Pay-per-click (or PPC) advertisement is a form of marketing where a company chooses to display its advertisement on a search engine or website. The company pays a small fee for each click that the advertisement receives. The small fee might be something around $10.
Having to pay as a small business (or even more significant business) can set you back. But imagine the profits you would gain just from paying for a few clicks. If your product or service is worth $100 and you get five clicks a day that result in new customers, that equals a total of $500. That’s way more than the $50 you’ll have to pay for pay-per-click advertising.
Why advertising on Google is important
Advertising on Google is arguably one of the most vital steps you can take as a business owner. Why is this? Well, Google is the most used search engine across the world. But there is a downside here. With all the people searching on Google, there are bound to be endless amounts of unwanted mess on the internet. On top of that, there are millions of businesses wanting the same as you: growth.
Thus, advertising on Google via proven methods will help you stand out amongst the clutter. Interestingly, more than 60% of people who search on Google ONLY click the top few links. A small portion of people don’t even make it to the second page of search results. So for your business to stand out, you need to be aiming for the top.
You need to work with a dependable agency in order to reach your goals. We here at Actual SEO Media, Inc. are experts in the field of advertisement. Numerous companies nationwide have come to us to help with advertising their business. Our expertise in PPC advertising will drastically increase your chances at showing up on the top page of Google’s search results. Combine that with our usage of white hat SEO, and you’ll see organic growth like you’ve never seen before. This organic growth is the best form of SEO out there.
Tips for Advertising on Google
Although it is highly advised to advertise on Google, there are some precautions you must take before doing so. This is done to avoid any unwanted traffic to your site or getting lost in the mix of things.
- Only use Google Search Network for your ads campaign
Google Search has partnered affiliate sites that also display your ads. These sites aren’t as profitable as Google Search itself is. You need to make sure your ads are only going through high-quality websites. Advertising on these partner websites also costs more.
- Have a few variations of your advertisement
Variety is the spice of life. If one ad doesn’t work out as well as the other- you can dispose of it and still have the other one. Continue to make improved ads and challenge the ones that performed well. This will keep your audience interested and engaged. But don’t go overboard, 2-3 ads to focus on at a time is more than enough.
- Make multiple different campaigns for your product or service
Putting all of your products and services into a single campaign will complicate things and cost you more money. Put each product or service you are selling into a single campaign so that your campaigns run more smoothly.
Houston TX Google Ads Company
Choosing the right agency is the first step towards having a great Google ads campaign. Our experts here at Actual SEO Media, Inc. have extensive knowledge in the field of advertising. Something that might excite you even more is that we have multiple locations all throughout the Houston area. So whether you’re in Katy, Sugar Land, The Woodlands, or deep in the heart of Houston itself, we have you covered. We’ve even worked with businesses all across the nation. Check out our customer testimonials page for some reviews from the customer’s we’ve worked with.
Our prices are also something we take great pride in. Thousands of business owners spend way too much money on internet marketing. We understand that not every business owner has that kind of budget. We’re happy to offer you a service plan that is specific to your budget. This service plan is also adjustable.
Additional Services we Offer
Aside from helping you create a killer advertisement campaign, we can also help you with growing your business in
other ways. Other services we offer include social media marketing, article writing, and local SEO. All of which are necessary to increase your website’s visibility. Visibility is vital to your business success.
If you’re considering looking for a Houston TX Google Ads Company, then we’d love to hear from you. Our team is ready to assist you with any advertising needs you might have. Go ahead and give us a call at (832)834-0661 to receive your FREE consultation.
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