If you don’t know much about the basics of search engine marketing Longview, TX, you’re in luck – Actual SEO Media, Inc. has all the knowledge you need. Our stellar team of digital marketing experts has experience in several different areas of search engine advertising, including search engine optimization techniques and pay-per-click advertising campaigns.
Reach out to us today by giving us a call or visiting our main Houston office. We’ll even give you a free consultation and SEO audit. Our professional SEO team will have your business booming sooner than you know!
Types of Search Engine Marketing Longview, TX
Search engine marketing (SEM) is a type of digital marketing that involves promoting websites by placing them higher on search engine results pages (SERPs) through the use of paid advertising and search engine optimization (SEO) techniques. The main goal of SEM is to get more people to visit a website, get more leads, and get more conversions (which usually means getting people to buy your products or services).
There are two major types of search engine marketing Longview, TX: paid search advertising (PPC) and SEO.
The first type of SEM we’ll talk about involves spending money. PPC advertising is a type of search engine marketing in which businesses bid on certain phrases and keywords that their target audience is searching for. When a user types in those keywords, the business’s ads show up at the top of the search results page. The business is only charged a fee when a user clicks on their ad.
Think of a PPC ad as a billboard you see on the highway. You may drive by plenty of other places while searching for a particular shop, but you’ll definitely notice the big glowing sign that’s specifically designed to attract your attention. Because the creator of a PPC ad paid money, their ad is elevated – quite literally – to the top for maximum visibility.
PPC advertising can help businesses get more traffic faster than SEO because it puts them at the top of the search engine results page right away instead of making them wait for SEO to work. This can be especially helpful for new businesses that are just getting started online or for businesses that need to quickly get people to their website for a promotion or event.
However, PPC and SEO advertising can work together as part of a full search engine marketing plan. SEO can take a while to show results, but PPC advertising can boost a website’s traffic and visibility right away. PPC advertising lets businesses try out different keywords and ad formats, which can help them improve their SEO strategy over time.
It’s important to remember that, while PPC advertising can be a good way to get people to visit a website, it can also cost a lot if it’s not managed well. Businesses need to keep a close eye on their ad campaigns and make changes to their bids and targeting to make sure they get a good return on their investment.
Search Engine Optimization
SEO is not the same as traditional advertising because it isn’t about paying for ads. Instead, it’s about making a website rank higher in search engine results without paying for ads. Still, SEO can be a very effective way for businesses to get more visitors over time.
SEO works by improving a website’s content, structure, and technical parts so that search engines like Google can find it more easily. This means looking up keywords that are related to the business’s products or services and using those keywords in high-quality content. SEO also involves optimizing the website’s structure and metadata, building backlinks from other reputable websites, and making sure the site is fast and mobile-friendly.
SEO can take time to work, but it can be a very effective way to bring people to a website over time. This is because SEO is all about making high-quality, relevant content that fits the needs and interests of the target audience. Businesses can become authorities in their field and build trust with their audience over time by giving users useful content that answers their search queries.
As mentioned earlier, combining SEO and PPC can be an effective way for businesses to gain traffic and increase their online visibility. By carefully monitoring their campaigns and adjusting their strategy as needed, businesses can optimize their search engine marketing efforts and drive more targeted traffic to their website over time.
Actual SEO Media, Inc. is skilled at all kinds of SEO, but what we do best is local SEO. Local SEO is a subset of SEO that focuses on optimizing a website to show up in local search results, like when a user searches for a business or service in their area. Local SEO is different from regular SEO because it’s meant to help businesses attract customers who are nearby and looking for local solutions.
Local SEO involves a range of tactics, including optimizing the website’s content and metadata to include local keywords, building local citations and backlinks, optimizing the website for mobile users, and claiming and optimizing the business’s Google Business Profile. By doing so, businesses can raise their visibility in local search results and attract more local customers.
Here’s an example of a situation where local SEO would be important:
Let’s say you own a small Italian restaurant in New York City. You want to attract more customers to your restaurant, but you’re competing with dozens of other Italian restaurants in the area. By implementing local SEO tactics, you can optimize your website to include local keywords such as “Italian restaurant in NYC” and “best Italian food in New York”, as well as build local citations and backlinks from other reputable local websites.
You can also claim and improve your Google Business Profile to make sure that your business’s information, reviews, and photos show up prominently in local search results. By doing this, you can make your business more visible in local search results and get more customers who are looking for Italian food in your area.
Work with Actual SEO Media, Inc. if you want to take advantage of our incredible search engine marketing Longview, TX services!
Fun Facts for Longview, TX:
- Longview’s community began in the early 1870s.
- It incorporated on May 17, 1871.
- It is the county seat of Gregg County.