When you’re looking for The Woodlands TX digital marketing specialist to help boost your company’s digital presence, call Actual SEO Media Inc. We have a dedicated team of SEO specialists, web designers, and content writers who will optimize your online marketing strategies.
Many of our clients wonder what services an SEO company offers and how SEO would help boost their business. Actual SEO Media is here to help answer your questions! Here are some common hot topics.
What is SEO?
Search engine optimization (SEO) companies, like Actual SEO Media, work to increase your web traffic and overall online business profits. Digital marketing companies specializing in SEO use the latest techniques that improve your site’s ranking on the most search engines: Google and Bing.
Experts say that if your website is not in the top 10 search results, it may as well not exist. Although brutal, the fact is that most people do not look past the first 10 sites Google or Bing provides. But let’s back up for a minute and go over some critical terms.
- Web traffic: In general, web traffic means how many people visit your site and how long they stay. There are many types of web traffic, such as organic, click-through rate, etc.
- Ranking: Google and other search engines prioritize, or rank, the search results they give you. Ranking refers to how high up your site appears on search results.
- Keywords: These are the most commonly used phrases for searches. However, keywords are specific to the industry, location, etc., so keyword research is critical.
What are some internet marketing services?
SEO companies wear a lot of hats. They can help with social media posts, crafting web text, developing a website, and more. Here are some standard services that many digital marketing firms offer.
Today, where you place your keywords matters a lot. Google’s search programming looks for keywords in specific places. Other factors play a role, too, such as text length and graphic design.
An SEO agency can modernize your website so that Google is likely to rank your site higher. SEO specialists can find the best keywords and strategically position them throughout your site.
Your site needs to have the right keywords, but it also needs to sound professional and touch your audience. An SEO marketing group may offer dedicated content writers who will craft your content, or text, for you.
There are many benefits to having an SEO company write your content. First, it keeps your digital strategy in budget, as you don’t have to hire a permanent writer. Further, a content writer from an SEO agency would be using the latest SEO strategies. If you hire a dedicated content writer, you would have to ensure they are up to date on SEO best practices.
Also called PPC advertising, pay-per-click ads have become very popular, and for a good reason. The ads themselves don’t cost much, and they increase a company’s online sales quite a bit. So, what is PPC?
With a PPC ad, you create an advertisement that Google or another search engine will place at the top of search results for a relevant keyword. Each time a customer clicks on your ad, you’ll pay the search engine. While this may sound expensive, it quickly pays for itself if you’re using an optimized ad.
SEO agencies, like Actual SEO Media, will create your pay-per-click ad. They’ll research the best keyword for your advertisement and build appealing content. That way, customers will only see your ad when they would genuinely be interested in your service or product and stay on the page to purchase your offering.
Social media presence
It’s astounding how quickly social media became so intertwined in our lives. It’s no longer just for individuals–companies have found that having social media accounts is a critical part of their business.
SEO doesn’t just stop at your website. You’ll need to optimize your social media posts as well. An SEO service provider can help you increase your social media presence and build your network.
How do I pick a good The Woodlands TX digital marketing specialist?
There are many factors to consider when choosing an internet marketing company. Not everyone in the business offers the same services, so it’s a good idea to ask what the company will do for your company.
Here are some good starting points:
SEO research: We’re all about search engine optimization here at Actual SEO Media, but the truth is it’s a vital part of an online presence. Having someone redesign your site won’t help your online presence if they do not know how to make that beautiful site rank high on Google.
Web design: Web design and SEO research go hand in hand. You could use all the best keywords available, but if you want a customer to stay on your page, your page must be user-friendly and look professional.
Content writing: Not everyone can afford an in-house content writer. Even then, you would need to make sure they are up to date on SEO. If an internet marketing company has content writers, you can be sure the text on your site is optimized to rank high.
Social media: Today, many The Woodlands TX digital marketing specialist firms can improve your social media accounts. However, we know some industries are slower to adopt social media than others. So you may not need your internet marketing specialist to optimize your social media accounts.
Affordability: Perhaps the biggest consideration is budget. If you’re a small business owner, the fastest way to increase your sales is through online shopping. But if it costs a fortune to optimize your site, your site may rank too low for customers to see. Fortunately, SEO companies like Actual SEO Media will work with your budget.
We can help!
Actual SEO Media offers comprehensive digital marketing services, including web design, content writing, PPC ads, social media marketing, and more. Our team of experts includes developers, writers, and SEO experts, so you can be sure your company receives a solution that actually works.
We hope the next time you’re searching for the best The Woodlands TX digital marketing specialist in town, you’ll give Actual SEO Media Inc. a call.
Fun facts about The Woodlands, Texas
- Be sure to check out the beautiful butterfly garden in the Rob Fleming Park and Aquatic Center.
- George Mitchell Nature Preserve protects more than 12,000 acres of The Woodland’s forestry and wildlife.
- You can go canoeing in Spring Creek.
For more fun facts, visit The Woodlands site.