Are you looking to increase your website rankings? There are different factors that can affect how well a website ranks on the search engine result pages (SERP). Some of them are obvious, and even users that visit the website can tell the difference.
Other factors may seem tiny but can cause your website to drift away from the first page, rendering it obscure to the general public. An experienced and well-prepared Houston SEO company can help you pinpoint the issues and bring your website’s reputation and ranking up.
What Factors Can Drop Website Rankings?
The two biggest factors that govern search engine algorithms are relevance and user experience. All the other factors ensure that these two conditions are met. Some basic factors that can determine your website’s ranking include the following:
- Website load speed
- Easy navigation
- Easy-to-read text and viewable content
- Clean code
If any of these factors aren’t well-optimized, your website’s ranking may drop below the competition. For example, if you and your competitor have websites with similar quality content, the minor differences are what the websites will use to rank the two sites. If your website isn’t optimized for mobile devices, but your competitor’s site is, your competitor’s site will naturally rank higher on the list.
An In-Depth Look into Different Factors
When we’re talking about your website, the biggest thing to remember is user experience. Think of it this way – if your website rankings aren’t optimized, visitors may not want to stay on it long. Even if you have the information, service, or product they’re looking for, they’re not going to waste some extra minutes waiting for the page to load or figuring out where it is. That’s why website load speed and easy navigation are two of the basic points to consider when enhancing your website.
The same goes for relevance. If your website is tagged with the wrong keywords or topics not related to your business, the users who are looking for your products and services might not be able to find your business content.
Web Design in SEO
When your website is well-structured and organized, it’s easier for search engine crawlers to find their way around and process your content. When search engines can easily crawl and understand the structure of your website, your web pages are more likely to be listed and shown in relevant search results.
Our team of skilled web designers works on making clean, easy-to-use layouts with clear navigation. This makes it easy for search engines to find and understand your content.
Learn More About the Back End of SEO
As Houston SEO experts, Actual SEO Media, Inc. has been helping businesses in and outside of Houston pinpoint the exact causes of their websites’ issues. We might be based in Houston, but that’s never stopped us from helping businesses that want to upgrade their website. Call our main office to get started on climbing the ranks of the SERP. Your website rankings will increase in no time!
Fun Facts Houston, TX
- Houston, TX is the fourth most popular city in the United States.
- The Houston Livestock Show and Rodeo is the biggest rodeo in the world.
- Houston is home to the world’s biggest medical complex, the Texas Medical Center.