AI SEO Services · Houston, Texas
Houston Pay-Per-Click (PPC) Advertising Services
Houston Pay-Per-Click (PPC) Advertising Services
Clients come to Actual SEO Media, Inc., for two significant reasons:
- Search Engine Optimization (SEO) Services
- Pay-per-click (PPC) Services
You may have heard of pay-per-click marketing before, but do you truly understand it? Although they seem like two distinct digital marketing methods , they share many similarities. Pay-per-click is an advertising strategy used on search engines. You might not have realized, but you’ve probably seen a few PPC ads before.
When you search for a product or service on Google, you may see “Sponsored” results at the top of the search engine result pages (SERP). These are successful pay-per-click ads. They’re clearly labeled, distinguishing them from the rest of the results on the page, so users know exactly what to expect when they knowingly (or accidentally) press on these ads. PPC ads generate clicks for businesses through non-organic methods.
“Non-organic method” may sound suspicious, but there’s nothing wrong with using PPC ads for your business. (Obviously, otherwise, Google wouldn’t show them to users.) PPC ads are only “non-organic” because you pay to have them appear in front of users, unlike “organic” results, which appear for free so long as they’re well-optimized. You can understand them as a more targeted and aggressive form of marketing.
Used and arranged correctly, PPC ads can generate a lot of business and web traffic for companies. It’s a strong form of digital marketing that Actual SEO Media, Inc., provides for our clients. Also, unlike organic results, such as web pages and keyword articles, PPC ads provide faster results in the short term. Organic results can take weeks to months to show proper results, so you can use PPC ads to attract a burst of traffic to your website.
Actual SEO Media, Inc., provides several services and customized digital marketing strategies for every client. Pay-per-click ads can be a strong contender for your overall package. Every business is different, and our SEO team can help you determine if PPC ads are the right approach for you.
Pay Per Click – Is It Worth the “Paper” Space?
Pay-per-click ads can be useful for any business. Whether you’re a small business just starting or a well-established business looking to expand your target audience, PPC ads can work with any budget. Although you might not be able to rely solely on this method of online advertising to propel your business forward, they can help you increase your business’s presence online and gain more web traffic quickly.
How Does Pay-Per-Click Advertising Work?
You may think that consumers find search ads annoying, but that’s not true. Many users do click on PPC ads willingly. That’s due to the help of search engines matching your PPC ads with the people who are looking for them.Like organic results, such as web pages, articles, and blogs, each PPC ad campaign is associated with a keyword or a group of related keywords. This ensures that they only appear in front of users who search for a keyword related to your ad. So long as PPC ads are associated with the correct positive and negative keywords, users won’t get an ad for legal counsel instead of the leather jackets they wanted.
What are positive and negative keywords? “Positive” keywords are the keywords you want your campaign to appear for. For example, if you’re running an ad about in-season herbs and flower seeds, possible positive keywords could be “summer flower seeds” or “garden herbs.” Our PPC experts will comb through the search results for your campaign and ensure that all your keywords fit your ad’s focus.
On the other hand, negative keywords are words you don’t want to associate your campaign with. This will allow you to make minute adjustments and ensure your ads only appear in front of your target audience. For example, you’re running an ad on a new stock of herb seeds, but they’re not pet-friendly. So, some negative keywords could be “cat-friendly herbs” or “pet-safe herbs.”
Once your PPC ad is set up and running, you’ll need to pay a small fee for each click. Depending on the demand and popularity of the keyword associated with your campaign, the fee could be anywhere from a few dollars to $20 or $30. This is where negative keywords become essential.
Negative keywords are important parameters you want for your PPC ad campaign. After all, you don’t want your ads appearing for searches you don’t want your ad associated with. If someone does end up clicking on your link, that’s a click that you paid for that you didn’t want. Our PPC experts here at Actual SEO Media, Inc. can monitor and manage your PPC ads for you so that each ad is tailored to your exact needs and parameters.
- 01Reasons to Invest in PPC Advertising
There are many benefits to pay-per-click advertising. Actual SEO Media, Inc., can give you the best methods to integrate this method with your other digital marketing campaigns. For example, our SEO services pair well with PPC ad campaigns and work in tangent. They can increase your online presence, web traffic, and business reputation, along with the following:
- Increase viable sales leads
- Raise website traffic
- Cost-effective marketing
- Spread business’s reputation and visibility
Paid search ads differ from your traditional form of ads in one specific way: they’re targeted. Rather than throwing your net out and hoping it catches something, PPC ads add a tidbit that makes it hard for those consumers looking for related services and products to resist. Search engines connect your ads to their needs, increasing the chance of them clicking on your ads. It might not drastically increase the number of sales leads, but it will improve their quality.
These sponsored ads can also increase your web traffic and make your business more visible online. PPC ads appear at the top of the relevant SERPs with your name attached. Even if potential customers aren’t looking to buy just yet, they know you’re a viable source of the product or service they’re researching. Not to mention, if you have an organic result further down the page, you can raise your credibility with users.
PPC ads are also one of the more cost-effective online advertising sources. That’s because you know exactly the return you’re getting for your investment. Other marketing channels are not as straightforward because you can’t always be sure if your ads are reaching your target audience, but you have a clearer picture with PPC ads.
Think about it – you must pay a small fee whenever someone clicks on your ads. Once you know how many clicks convert, you know exactly how much return you’re getting from your investment. This will also allow you to adjust your PPC campaigns moving forward to ensure that your advertising campaigns reach your business goals.
If you’re still not sure if PPC ads are a good fit for your business, contact the experts at Actual SEO Media, Inc. We provide free initial consultations, and our team of PPC experts can explain in-depth how PPC ads can help your business expand and grow.
PPC ads work well with search engine optimization tactics. These two areas of online marketing typically approach your target audience from two different angles. Using them together can maximize your business’s web traffic and presence. For example, you may have PPC ads that target keywords that you have organic pages for, which can help each method build on the other.
Picture this – you have a landing page tagged with the same keywords that your active PPC campaign is focusing on. If your keyword article is well-optimized, there’s a good chance that it’ll appear on the same search engine result page as your ad. Most users looking to buy will click on the first result, but some will scroll down and see that your name appears twice. That will increase the chances of them clicking on one of your results to see what you’re all about.
Actual SEO Media, Inc., specializes in both search engine optimization and pay-per-click advertising. Alone, these methods can help your business grow, but together, you can see success sooner. Our SEO and PPC experts can provide your business with an improved online presence. Contact us and learn more about how pairing your PPC campaigns with SEO marketing tactics can springboard your business toward success.
Combining SEO & PPC TacticsTop quality marketing solutions - 02Ensuring Your PPC Campaigns Appear in Front of an Audience
Of course, setting your parameters isn’t the only aspect of pay-per-click ads that you have to note. Every search ad campaign goes through a roulette called an Ad Auction. Think of the Ad Auction as another part of Google’s algorithm that plays a large role in which ad shows up where.
- Your bid
- The overall quality of your ads
- The expected impact from your ad assets and other formats
- Your ads’ ranks
- Context of your ads
There are five important points to an Ad Auction that determine where your ad appears on the search engine result pages. These factors include the following:
Like in an actual auction, your bid is the maximum amount of money you’re willing to pay for every click your ad gets. Of course, the actual amount is usually much lower, but you’ll want to select your bid carefully to ensure that your ads appear in great spots without exceeding your budget.
PPC ads are also scrutinized like organic results. The quality of your ads can affect whether or not your ads will appear. If it’s not considered relevant or its Quality Score isn’t up to par, your ad might not get as many clicks as expected.
Ad assets are additional information you include with your ad. Some possible assets include phone numbers or specific links that go to pages on your website. Google will judge how much these assets will impact your campaign’s performance. These assets and keyword relevance can sometimes allow you to win over a competitor’s ad, even if they bid higher than you.
Google wants to ensure that only high-quality content and information is spread across the Internet. That means the search engine will also judge the quality of your ad to ensure that it’s up to its minimum standard. If the search engine doesn’t think your ad is up to its standard, it won’t display it or will not be as high as others.
Context matters with the Ad Auction. Google will determine the ad’s rank by looking at users’ search terms, location at the time of the search, the device they’re using, time of the search, nature, and intent, other ads that will appear, and several other elements. If your ad doesn’t fit the context of the user’s situation, your campaign won’t appear. That’s why you want to ensure everything about your PPC ads is perfect and will reach your target audience.
Designing Your PPC Ads for Success
Getting into and creating pay-per-click ads is fast and easy. One of the easiest platforms for PPC ads is Google. Google Ads is self-contained and easy to use, whether you want to manage it or let experts from an Internet marketing agency handle it. You’ll have all the tools you need for your PPC ad to succeed. Your PPC campaign can highlight your business while attracting more attention to your website and social media, expanding your online presence.
- Set a focus keyword
- Be specific with your negative keywords
- Monitor the results to be prepared for the next run
Some pay-per-click aspects mesh with search engine optimization because they both build on the same building block: keywords. Without associated keywords, your ads and website wouldn’t be able to appear in front of your target audience.
Both PPC and SEO use keywords as their basis. SEO associates every website, web page, article, or blog with a keyword so that the search engines can properly index it and give it a high rank on search engine result pages. PPC ads use keywords as part of their parameters so that they will only show up for the most relevant searches. That’s why, regardless of which type of marketing you’re doing, you want to be thorough about your keyword research.
Keyword research includes finding keywords and phrases related to your business, industry, and niche. The higher the volume of searches and clicks, the more popular it is among users. You’ll want to include those high-volume keywords in your SEO and PPC campaigns to ensure you get the clicks and traffic your website needs to succeed.
However, not every high-volume keyword will be beneficial for your business. Some keywords and phrases are so generic that every business in your industry will have some claim over them. That means you’ll have so much more competition over those specific sets of keywords and phrases.
For example, let’s say your business is a bookstore. Your keywords will inevitably intersect with keywords with corporations like Barnes & Noble, which will suck up the majority of the clicks. Keywords like “bookstore near me” or “new books” would inevitably have your local book corporation at the top of the list, pushing your website further down.
You could focus on less generic keywords, such as “used books” or providing specific titles, but then you’ll run into a dilemma if you only focus on keywords that no one is searching for. Although focusing on lesser-used keywords and long-tailed keywords can grab you some clicks and web traffic, it’s not going to contribute to most of your business’s needed growth in the long run. In most cases, you’ll want to focus your efforts on local searches for your SEO and PPC campaigns.
Rather than a broad net, local SEO focuses on the vicinity or region your business is in. Most of these strategies concern placing certain geotags with your keywords, ensuring your contact information is in the local area, and adding yourself to local directories. This will ground your business in a local region, making it easier for your pages and ads to show up and compete less often with larger corporations.
Localizing your keywords can also affect your PPC campaigns, not just your keyword articles, blog posts, and web pages. You want to be as specific as possible with your PPC campaigns, including setting the general area where you want your ads to appear. If you’re based in the Houston area, you don’t want your ads showing up in New York.
In most cases, your PPC ads won’t appear outside the region you set your circle in. However, when monitoring the possible search options, you’ll sometimes find that your website shows up as results in a region outside your service area. That’s why our experts regularly monitor and add negative keywords to your campaigns to ensure that you only pay for clicks that benefit your business.
In the same vein, you don’t want your organic content to be indexed incorrectly by having the wrong geotags. It’s another reason why SEO takes much longer than PPC to set in. Although Google engineers are constantly altering the search engine algorithm, it can’t always figure out where your results should show up in a short amount of time. Your page can take weeks and even months to rank properly.
Avoid the rush of competition when bidding for significant keywords by optimizing your keywords for your local area. You can even avoid problems by accounting for the SEO dos and don’ts. Actual SEO Media, Inc,. has a team dedicated to researching the keywords that can help your online marketing campaigns succeed and reach out to your target audience. Rather than handling the tedious details yourself, let us do it for you.
Search Engine Optimization in a Nutshell
Keywords – Their Role in SEO & PPC Marketing Campaigns
Local SEO & PPC – Locally Sourced, Locally Grown, Locally Yours
Preparing Your Business for a Pay-Per-Click Campaign
We even have an entire pay-per-click checklist that includes all the essentials you need to pay attention to when starting your own Google Ads campaign. We included the top 50 factors to pay attention to when managing your own PPC ad campaigns. By ensuring that you hit each point, you can increase the chances of success for your advertising campaigns.
Of course, managing a PPC campaign is its major project. From keyword research to implementing and adjusting the campaign’s parameters, there are many aspects you have to keep up with for PPC campaigns. Rather than putting time and effort into it, you can leave it to the experts. Actual SEO Media, Inc., has many experts and services that can help you tailor your campaign for success.
Actual SEO Media, Inc., offers a free initial consultation for businesses interested in including PPC ads in their online marketing strategy. All of our clients can find comfort in our thoroughness with SEO and PPC tactics. We’ll show you that your goal to reach more people isn’t just a dream.
Organic SEO and pay-per-click advertisements work really well together. Actual SEO Media, Inc., can implement many different techniques for your business to maximize overall growth. The “best” marketing strategy is different for every company. Digital marketing is no different. Get in touch with Actual SEO Media, Inc., to find out how you can improve your online presence through the use of pay-per-click advertising and search engine optimization.
There are many SEO and PPC agencies in the Houston area, not to mention across the country. No agency works or provides the same type of services, so you have much to choose from to find your “perfect match.” Actual SEO Media, Inc., is one among hundreds and even thousands, so why should you choose us out of the crowd?
We’re in the age of the Internet, where physical boundaries can’t stop us from connecting with one another. In the same vein, your Internet marketing agency doesn’t have to be local. Actual SEO Media, Inc., has helped clients near and far since 2013, proving that local and organic SEO can be done from anywhere.
Whether you need pay-per-click ads or improved SEO as a whole, Actual SEO Media, Inc., can help you. We’re the best option when it comes to search engine optimization and pay-per-click services. We tailor a custom online marketing plan for each client, no matter the size of your business.
Each of our specialized teams works together to provide your business with everything your marketing campaigns need. If you’re interested in what our Internet marketing agency has to offer, call our main office. We can set up a meeting in person at one of our Greater Houston locations locations or through a conference call to ensure you’re getting all the help you need to succeed. Whether you’re in the Houston area or several states away, we can help you. Actual SEO Media, Inc,. looks forward to hearing from you.
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What are keywords? Keywords play an essential part in PPC ads and SEO marketing. They’re words or phrases that users would type in the search bar of search engines like Google or Yahoo. When a user searches for “leather jackets” or “boba tea places near me,” the search engine will load up results that are most relevant to the keyword.
Sponsored ads can get attention, but it’s always a good idea to have a good mix of paid and organic traffic. You can drive traffic organically to your website through SEO marketing. Like with PPC ads, the earlier your website and pages appear in the organic search results, the more likely people will click on them and visit your website.
SEO focuses on optimizing your website for search engines. This includes tagging all of your pages with the right keywords so that your pages show up on related searches. Search engines place emphasis on two factors: user experience and keyword relevance. Aside from selecting the right keywords, our team will also help you pinpoint other issues on your website that could affect your website’s ranking.
Actual SEO Media, Inc., is a digital marketing agency that can help you reach that goal. We can not only help manage your PPC ads, but we can also assist you with increasing your organic web traffic through organized SEO marketing.
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