Creating a viable digital marketing Pasadena, TX strategy is crucial for any business in modern times. The growing number of internet users has made a web presence necessary for companies to survive and thrive. However, it’s not always easy to figure out every detail your online advertising campaigns need to succeed. There are a lot of factors to consider, including your target audience, your overall business goals, and your budget.
Thankfully, you don’t have to struggle on your own to determine what kind of strategy is best for your company. This situation is precisely why the professionals at Actual SEO Media, Inc. dedicate their time to finding the best digital marketing techniques, especially those that work with Google and other search engines.
Feel free to schedule an appointment at our Houston office if you’d like to discuss your advertising goals and see how Actual SEO Media’s digital marketing solutions can improve your return on investment.
Our specialty is SEO, but we have multiple ways to help improve your digital marketing Pasadena, TX.
Learn About Our Digital Marketing Pasadena, TX
A good marketing strategy should incorporate multiple elements, but the two that Actual SEO Media, Inc. primarily focuses on are search engine optimization (SEO) and pay-per-click (PPC) advertising. Our team studies Google’s constantly-evolving algorithms to determine the best ways for websites to rank well on their search engine results pages (SERPs).
What is SEO?
Search engine optimization, which is often shortened to SEO, consists of several parts, most of which can be divided into three categories:
The most visible aspect (at least for visitors and potential customers) is on-page SEO, which primarily consists of content articles and layout changes. Using keywords and keyword phrases, a team of writers can create custom pages that incorporate the words into compelling content, such as blog posts and articles. By following SEO-friendly guidelines, these pages will not only help guide potential customers to your site using relevant topics, but they’ll also help improve your site’s overall ranking.
Actual SEO Media, Inc. employs talented keyword researchers who are able to analyze search data and figure out the most compatible, popular terms that relate to your business. We study search engine trends to find out what kinds of terms your potential customers would likely use to find you. In turn, our skilled writing team uses the latest tools and techniques to craft informative content articles that cover this wide range of keywords.
Off-page SEO involves the usage of inbound links, which are sometimes called backlinks. By networking with reliable sources (typically, these are popular websites that are known information authorities), you can have more sites link back to yours. A good way to do this is to create guest content for larger, more authoritative sites, which will then link to your own site and send traffic your way.
Technical SEO pertains to backend site work that improves site functions. Having fast loading speeds, properly compressed images, well-maintained structured data and schemas, and optimized CSS files are all key factors to improving your site’s technical SEO. Google ranks pages with faster loading times much higher than others, so it pays to consider how long your site takes to completely load.
Why choose between two different strategies when you can use both SEO and PPC for your digital marketing campaigns?
Although some businesses choose one form of advertising instead of another, we recommend using both SEO techniques and pay-per-click (PPC) campaigns for spreading the word about your website. The two methods work very well together and help you cover multiple bases that one type of advertising won’t cover by itself.
While SEO is great for organic reach, PPC is another common advertising method that uses keywords to reach customers. Instead of writing articles to reach the top of a SERP, a business can purchase a spot at the top of a page for maximum visibility. You’ll bid on different words and phrases to secure your ads, which, as their name implies, are only paid for by you when someone actually clicks on them.
PPC ads are a great way to quickly find new customers. However, depending on the keyword or phrase you want to purchase an ad for, you may have to pay more or less for this precious spot. Higher-demand keywords are typically more common terms with broader results (and thus more expensive), while searches known as long-tail keywords cater to a smaller, more niche market but have cheaper PPC prices due to less competition.
If a potential customer sees both a PPC ad and a high organic SERP position for your site when they search for a particular term, they’ll likely feel more confident that your business can provide whatever they’re looking for. Regardless of whether they click the ad or the organic result, you’ll have the traffic you want, giving you potential leads.
By using both of these methods together, your chances of building a larger customer base increase dramatically. Actual SEO Media, Inc. can help you develop effective PPC advertisements that give you the most bang (or clicks, you might say) for your buck.
Actual SEO Media, Inc. can develop a custom advertising campaign just for you. However, if you already have a campaign that’s working fairly well, we can help you improve it.
Our team can revamp your current strategies to appeal to a larger audience and pull in more customers. We’ll also help you compare your campaigns to help identify which ones are the most effective.
We use data-driven strategies to provide the best results for your campaigns. With our industry expertise on your side, you’ll have more conversions than ever!
These are just a few ways that Actual SEO Media, Inc. can reshape and revitalize your current advertising strategies. We’d love to learn more about your business and help you reach your audience more effectively.
Call us today to learn more about how our digital marketing Pasadena, TX can improve your business.
Fun Facts for Pasadena, TX:
This Pasadena is named after California’s Pasadena since they share similar natural features.
The Texas version of Pasadena was founded in 1893.
Pasadena is home to several institutes of higher learning, including San Jacinto College.