As a business owner, have you ever thought about searching for Katy TX PPC Management? One of the best things you can do as a new (or even established) business owner is to consider whether PPC would be suitable for your business. PPC might seem like one of those technical terms that only experts know about. But in actuality, it’s quite the opposite.
The term ‘PPC’ is an acronym for pay-per-click marketing. If you’ve never heard of PPC before, it’s a form of marketing used on search engines that helps businesses become recognized.
The chances are you have seen PPC ads before. These ads typically land on the top of the search engine’s search results page. On Google, they are either highlighted yellow or labeled with “Ad” next to them.
Having your business arrive right in front of your target audience’s eyes is crucial to growing your business. This is challenging, though, as with most other factors when it comes to owning a business.
PPC is no different. Despite its simplicity in nature, PPC is a menace to handle. That is why you need to work with an expert in the field.
Actual SEO Media, Inc. will work directly with you to determine whether PPC is right for your business. If it is, our team of professionals will work alongside you in ensuring your business’s success by using PPC marketing. Our team will also recommend additional SEO services based on what our experts think will be best for your business.
What is PPC?
Pay-per-click (PPC) advertising is a form of marketing that works by putting a business’s ads on specific locations on the internet. These ads help give enterprises exposure and can potentially help land clients.
The advertising works differently depending on which website or internet location a business decides to advertise on. Google will display these ads at the top of the search results page. The search results are indicated clearly in one way or another. Typical ways are usually by highlighting the URL or displaying the text ‘ad’ next to the search result.
PPC advertising can be done on other websites by advertising in another website’s blog or other similar web pages. Many companies may choose to partner with other companies to advertise on each other’s websites. If you’re in Katy, TX, having a good rapport with other companies is a fundamental part of any good Katy TX PPC management strategy.
How Does PPC Work?
Pay-per-click (PPC) advertising helps businesses gain more traffic to their websites. But you might be asking: how?
does this happen? Well, the answer is simple. Advertisements are put directly in front of the target audience’s eyes when searching for something or visiting a website. PPC advertising does, however, work differently from traditional advertising.
PPC advertising pays the advertiser per click that the company’s ad receives, hence the name ‘pay per click advertising.’ This might sound bad because you have to pay for an advertisement. But, this form of advertisement can actually bring you more revenue than you are putting out.
Say, for instance, your ad receives 30 clicks in one month. Per your agreement with the advertising website or search engine, you agreed to pay $15 per click that your ad receives. That equals an invoice of $450 for one month of advertisement (plus other fees).
However, suppose that half of those clicks resulted in $200 purchases for your product or services. That amounts to $3000 of sales just from passive advertisement. It’s a win-win scenario for both sides. Generally, the small fees you pay are worth it in the end.
This form of marketing will skyrocket your business’s sales. Additionally, pay-per-click advertising is easy to track, unlike other forms of advertisement.
How PPC can help you
These types of sponsored ads increase your website’s visibility on the internet and incoming traffic. This helps give your business a fair chance when competing with other businesses that already have a place on the front pages of search engines. Visibility is one of the most important parts of owning a business. In order to increase your visibility, you need to employ marketing techniques such as pay-per-click advertising.
In addition to helping your business grow, using pay-per-click advertisement can also help search engines. Search engines are able to distinguish which advertisements are relevant to the searcher’s needs. Searchers are given advertisements relevant to what they are looking for in the end.
This helps keep customers happy, interested, and returning for more. The fees that businesses pay for these advertisements also work to keep the search engines up and running. PPC is a great form of revenue for search engines.
Here at Actual SEO Media, we have all the tools necessary to help you utilize PPC advertising at maximum efficiency. Our team of experts will ensure your business has the best chance at showing up on the first page of search engines.
We will work directly with you to develop a game plan that works best for your business. This plan usually starts by formulating a goal. What do you want out of our business?
Do you wish to gain just a few more customers? Perhaps expand to be known across the nation? Once we know your business goal, we will help determine whether PPC advertising is right for your business.
The next step is determining a keyword. Keywords are important because they are what people type into search engines. Knowing what people are looking for is vital to reaching your target audience and growing your business. Search engines recognize the keywords that people type in and give searchers the most relevant advertisements at the top of the page.
Reaching the top of the page is very important. Studies show that 68% of people only click the first five results. Actual SEO Media will help you reach the top.
We can even assist you with organic results by using traditional SEO tactics. This organic growth is the most reliable type of SEO out there.
Katy, TX PPC Management
If the distance is relevant to you, then do not fret. Actual SEO Media, Inc. has offices all throughout the greater Houston area, including Katy. If you’re looking for Katy, TX PPC Management, we have everything you need right here in the heart of Katy, TX.
We’ll also help out your business even if you’re not located in Katy. Actual SEO Media has worked with clients all over the nation, from Florida to California.
You can put your trust in our team of experts to ensure your business grows and lands on the front pages of search engines. We can also help grow your business in other ways as well. We offer other SEO services such as local SEO, article writing, and social media marketing.
Are you ready to skyrocket your business growth to the next level with Katy, TX PPC Management? Contact Actual SEO Media, Inc. today at (832)-834-0661 or come visit our Katy office. Also, be sure to download our free PPC checklist designed for businesses and fellow SEO companies.
Katy, TX Fun Facts
- Katy used to be named Cane Island.
- The city is a composition of Fort Bend, Harris, and Waller counties.
- The city was introduced into the Houston area in 1945.
- To learn more, visit Katy today.